A dynamic, content-centered, content-driven website can drive your business rather than be a drain on your business.
Is your website like an unproductive relative on the payroll, who does just enough to keep, yet not little enough to go through the pain to replace?
We are finding more and more people who have had their websites for some time now and find it so difficult to make changes or update it, or to get help to do so, that the website just sits out there. They know they need to have one so they can't bring themselves to drop it. It is just accurate enough to keep, just inaccurate enough to bother them like a bad itch they can't scratch, or a nephew they can't fire.
A website should lead your business. It should be out front, leading the parade not at the back cleaning up. It should tell folk what it happening, where you are going, what is happening now, what is happening tomorrow, not what happened last year.
Over and over again we find ourselves sitting in front of small businesses that don't have the resources to put an IT team on keeping their web site up to date, but don't know what to do to keep it relevant. We are more and more excited about using the kind of technology that changes your website from a static structure that costs big time and money to make any changes to, to a dynamic publishing platform, that is as fluid as your business needs to be in this economic climate.
To be fair, when you built your website (fill in the blank) years ago you were in front of technology and proud of it. Technology, however, being what it is, moves so quickly that now it is looking pretty threadbare. We have been migrating our customers to newer content management systems that separate all the web hosting nuts and bolts from the content, making it much easier to make changes and add information than it has been in the past. In some cases our clients make their own changes, in others we still make the changes for them but in either case it requires far less overhead than it used to, and the changes can be made much more quickly than it could before.
Used to be that the only way you could have rapid changes to your website was to have a blog and you could add entries to your blog rather quickly. Now the entire website is as dynamic as your blog and can drive your business.